Terms and Privacy

If you have questions about this Privacy Statement, our privacy practices, or would like to update your information or preferences, please contact us:

• Website: www.acadental.com (Contact Us page)
• Phone: (913) 384-7390

We may collect the following categories of personal information:

• Contact information (such as name, email address, mailing address, and phone number)
• Business information (such as job title, department, and organization)
• Payment and billing information
• Shipping information
• Account credentials (such as username and password)
• Content and user submissions (such as uploaded files, images, assessments, feedback, and comments)
• Information related to our interactions with you, including purchases and use of our products and services
• Product interests, preferences, and engagement with our services

For individuals located in the European Economic Area (EEA), personal data includes any information that can identify an individual, directly or indirectly.

We process personal information for the following purposes, as permitted by applicable law:

Customer Relationship Management

• Process transactions and fulfill orders
• Create, manage, and maintain user accounts
• Respond to inquiries and provide customer support

Communications and Marketing

• Provide information about our company, products, and services
• Send updates, newsletters, product announcements, and promotional communications
• Personalize content and user experiences based on interests and usage patterns

Website Operations and Analytics

• Operate, maintain, and improve our websites, products, and services
• Monitor performance, troubleshoot issues, and enhance security
• Analyze usage trends and generate aggregated statistics

Recruitment

• Evaluate employment applications and communicate with candidates
• Manage recruiting activities and related recordkeeping
• Comply with applicable employment and reporting requirements

Legal and Compliance Obligations

• Comply with applicable laws, regulations, and governmental requests
• Protect our rights, property, users, and business operations
• Enforce our agreements, policies, and terms of use

Research and Product Development

• Develop new products, features, and services
• Improve product functionality, user experience, and educational outcomes
• Conduct research and analysis using aggregated or de-identified information where appropriate

Where required by applicable data protection laws, including the GDPR, we process personal information only when we have a valid legal basis to do so, including:

• Your consent
• Performance of a contract with you
• Compliance with a legal obligation
• Our legitimate business interests, provided such interests do not override your rights and freedoms

Where processing is based on your consent, you may withdraw that consent at any time. Depending on the nature of the request, withdrawing consent may limit your ability to access certain products, services, or features.

We treat personal information as confidential and do not sell, rent, or trade it to third parties. We may disclose personal information only as described in this Privacy Statement or as otherwise permitted by law. We may share personal information with:

• Service providers that assist us in operating our website, products, and services, including hosting, analytics, customer support, communications, and payment processing
• Professional advisors, auditors, and legal representatives when necessary
• Government authorities, regulators, or law enforcement agencies when required by law or legal process
• Third parties involved in a merger, acquisition, financing, reorganization, or sale of all or part of our business
• Other parties when you have provided your consent or directed us to do so

We may also disclose information when necessary to protect our rights, property, security, users, or business operations.

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. While we strive to protect personal information, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your personal information may be processed or stored in countries other than the country in which it was collected. When we transfer personal information across borders, we implement appropriate safeguards designed to protect that information and comply with applicable data protection laws. Where required by law, you may request additional information regarding the safeguards used for international data transfers by contacting us.

Your Personal Data will be retained for the duration of our business relationship and for a period of time thereafter as required by applicable local law or where we have a legitimate and lawful purpose.

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing activities
• Withdraw consent where processing is based on consent
• Request a copy of your personal information
• Lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us and include "Privacy Rights Request" in the subject line. We may request additional information to verify your identity before processing your request.

Certain features of our website, products, or services may allow users to post content that can be viewed by others. Please use caution when sharing personal information in public or shared areas. Do not post personal information about other individuals without their consent.

Our website, products, or services may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Statement from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website, products, or services after changes are posted constitutes acceptance of the updated Privacy Statement.

We use cookies and similar technologies to operate our website, improve user experience, analyze website usage, and support certain product features.

Cookies are small text files stored on your device when you visit a website. Most web browsers allow you to manage or disable cookies through browser settings. Please note that some features of our website, products, or services may not function properly if cookies are disabled.

The types of cookies we may use include:

1. Essential Cookies
   These cookies are necessary for the operation of our website and services, including account authentication, security, and core functionality.
2. Analytics Cookies
   These cookies help us understand how visitors interact with our website and services by collecting information such as page visits, traffic sources, and usage patterns. This information is typically aggregated and used to improve our products and services.
3. Preference Cookies
   These cookies remember user preferences such as language, region, or other settings to provide a more personalized experience.

We may also use third-party analytics providers and embedded content providers whose technologies may collect information in accordance with their own privacy policies.

You can control cookies through your browser settings. For more information about managing cookies, please consult your browser’s help documentation.

1. Where required by applicable law, we will obtain your consent before placing non-essential cookies or similar technologies on your device.
2. You may manage or withdraw your cookie preferences at any time through your browser settings or any cookie preference tools we make available. Please note that disabling certain cookies may affect the functionality of our website, products, or services.

California residents may have certain rights regarding their personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:

• Know what personal information we collect, use, disclose, or share
• Request access to or deletion of personal information
• Request correction of inaccurate personal information
• Limit certain uses of sensitive personal information, where applicable
• Exercise these rights without discrimination

To submit a privacy rights request, please contact us using the information provided in this Privacy Statement.